![]() ![]() Implementing Micro-Moments into Your Marketing Strategy Let’s take a look at how that can be done. Micro-moments are becoming the norm, and they can benefit your practice substantially when implemented correctly. ![]() a phone call, appointment request, or purchase from your online store). This journey creates a deeper level of trust with every interaction, thereby increasing the chance of conversion (i.e. They lead potential customers to your website via singular steps, where each one offers a different view of the garden (aka your company). Micro-moments in marketing are like stepping stones in a garden. It’s more about the user experience and less about the medium they use. Micro-moments are tailored to the mobile experience, but they have the power to work on any device. How Will Micro-Moments Help Your Practice? But trust us, it can - and should - be done. Yet, with the exorbitant amount of information we devour every day, it can seem impossible to create something that sticks out and captures a potential client in a micro-moment. Businesses can take advantage of these intent-driven impulses and capture the user in an actionable micro-moment by delivering exactly what that user is looking for at the right time. Within these moments, people are expecting to find results and solutions instantly. Are You Using Remarketing? You Should Be.What is a micro-moment? Google coined the term in 2015 and defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need - to know, go, do, or buy” ( ).Google Ad Extensions & How They Help Your Business.Keep the Momentum Going: Q2 is Around the Corner.Straight Outta Beta: Responsive Search Ads.How Site Security Can Have A Major Impact on SEO.Just In: Customer Testimonial GMB Posts.What It Means to be a Google Premier Partner.Are You New To Google Analytics? Here's What To Look At:. ![]() ![]() This is your opportunity to appear wherever your consumers are looking. But by understanding how consumers interact with technology, you can design your content to better meet their needs. Most businesses still follow the old linear buying funnel, which makes sense given that micro-moments are a new concept.
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